Our Story

Pure Life began in 1988 in the hinterland of Byron Bay. Two years later the operation moved down the road to the coastal town of Yamba. Fast forward 30 years and we are still family owned and operated and producing our unique sprouted breads with the same original philosophies.

Philosophy

We are passionate about health. We believe that wellbeing is our greatest investment and the first step to achieving and maintaining optimum health is a wholesome nutritious diet. It is our mission to provide people with the healthiest bread options possible. This is made possible through the power that is sprouting and the increase and release of otherwise dormant nutrients. We aim to redefine what is considered “bread”. Our recipes have been crafted and perfected with care and purpose, keeping in mind those among us with allergies and specific food sensitivities.

Values

Our commitment is in making tasty nourishing breads. Our certified biodynamic and organic ingredients are sprouted in clean filtered water. Our farmers use environmentally friendly, ecologically safe, biological methods to activate and nurture the life of the soil, plants and animals within nature’s organisation, without the use of artificial or synthetic chemicals, fertilisers, genetically modified organisms or the use of any unnecessary additives. We carry these practices through our bakery and onto our customers.

We pride ourselves in the use of no additives or preservatives in any of our products. We avoid ingredients with known negative health benefits commonly found in conventional breads including flour, sunflower oil and other oils, added gluten, salt, sugar, added yeast and vinegar.

Get In Touch

We would love to hear from you.

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